DMOs and Tourism Organisation have become smarter and smarter at understanding their destination. Most organisations now gather data across various sources and use this information internally to make smarter marketing decision and externally to report on the destination´ s performance to its different stakeholders.

Dashboards and data visualisation have become a crucial part in this process. With this course, we want to offer DMOs and Tourism Organisation the power to effortlessly build their own business intelligence dashboard.

For this course, we will be using Google Data Studio, a powerful free tool developed and maintained by google that will allow you to produce complete custom dashboards.