Business Intelligence Dashboard Building for DMOs and Tourism Boards by Jade Tinsley

Business Intelligence Dashboard Building for DMOs and Tourism Boards

Learn how to build your own destination dashboard

DMOs and Tourism Organisation have become smarter and smarter at understanding their destination. Most organisations now gather data across various sources and use this information internally to make smarter marketing decision and externally to report on the destination´ s performance to its different stakeholders.

Dashboards and data visualisation have become a crucial part in this process. With this course, we want to offer DMOs and Tourism Organisation the power to effortlessly build their own business intelligence dashboard.

For this course, we will be using Google Data Studio, a powerful free tool developed and maintained by google that will allow you to produce complete custom dashboards.

In collaboration with:

Learn how to source, process & visualize data specific to your destination.

Syllabus

Introduction
Introductory words from Transparent CEO 👨‍🎓
1 min
Meet our partners
498 KB
1. Preparing your data
Chapter 1 - DMO Course - Preparing your data
6 mins
Chapter 2 - DMO Course - Preparing your data
5 mins
Part 1 - DMO Course - Preparing your data
601 KB
2. Connecting your data to Google Data Studio
Chapter 1 - DMO Course - Connecting your data
4 mins
Chapter 2 - DMO Course - Connecting your data
5 mins
Chapter 3 - DMO Course - Connecting your data
4 mins
Part 2 - DMO Course - Connecting your data
779 KB
3. Displaying your data in Google Data Studio
Chapter 1 - DMO Course - Displaying your data
6 mins
Chapter 2 - DMO Course - Displaying your data
7 mins
Part 3 - DMO Course - Displaying your data
1.46 MB
4. Analysing your data
Chapter 1 - DMO Course - Analyzing your data
6 mins
Part 4 - DMO Course - Analysing your data
675 KB
5. Sourcing your data
Sourcing your data
Sourcing data with Mabrian
10 mins
Sourcing data with ForwardKeys- Success story of Visit Valencia
7 mins
6. Share your dashboard
Chapter 1 - DMO Course - Share your Dashboard
6 mins
Chapter 2 - DMO Course - Share your Dashboard
4 mins
Part 6 - DMO Course - Share your dashboard
751 KB
Case study: Building your first dashboard
Real life case study using Transparent Data
Success stories
In this section, two DMOs will present on use of the dashboards they have created and how this has benefited their organization.
Success Story - Madrid
6 mins
Success Story - Vienna
9 mins